The executives we partner with are talented visionaries leading their companies to the next level.
They know when their internal resources are not enough to make it through a transition while producing significant growth. They enlist our expertise to take the burden of demand generation off of internal teams so they can focus on the day-to-day challenges of running marketing and sales departments. One thing is always the same — they want to transform their businesses from middle-of-the-pack contenders to market standouts.
Our process is different from most agencies. We work closely with our clients, as a
We know growing your company is more than just optimizing one channel or campaign — it’s about aligning teams, content and campaigns towards one common goal: more happy customers.
part of their teams, to understand their unique vision and customers. This enables us to facilitate alignment between management, sales and marketing teams and ensure that leads generated by inbound and outbound efforts are in target.
We first develop a customized strategy to solve immediate problems and get a marketing program up and running fast. Next, we develop long term strategies while experimenting constantly to evolve marketing strategy in real time. We eliminate waste at the campaign and team levels to ensure that marketing budgets are delivering results.
Our job is simple: getting businesses to their growth goals. Smart marketing is always evolving; it’s not set in stone.
No marketing agency has all the answers, but the good ones know how to find them.
- key facts
535 Mission Street
San Francisco, CA 94105
High- tech B2B products, software, security.
6 months to 1 year
Inbound marketing, paid search, demand generation, SEO, nurture campaigns, Hubspot, webinar production
|Lotus Growth||Traditional Agency|
|Focus||Growth Focused||Awareness Focused|
|Channels||All Channels||One Channel|
|Vertical Specialty||B2B Software||All|
|Skills||Tactical and Strategic||Tactical|
With a background in social media and content marketing, Lorin has spent several years helping entrepreneurs develop brand and market clarity, and then translate that knowledge into action with powerful marketing strategies. She eventually launched Vrtical, a marketing agency that helps small B2B companies do exactly that — on a larger scale. As Marketing Manager at Lotus Growth she brings the same level of focus on clarity and sustainability to enterprise-level growth hacking.
Lotus Growth evolved from a one-woman growth hacking shop in 2014 to a team of dedicated growth marketers. Founder and CEO Meagan French has a background working with agile early-stage startups, as a growth consultant (before growth hacking was cool). She brings lean thinking to every client Lotus Growth works with.