Redbooth Transforms into a Leader in the Unified Communications Space with Lotus Growth

How we used lean growth strategies to increase leads from paid acquisition by a factor of ten
Redbooth Case Study

Challenge:

Redbooth is the all-in-one collaboration platform with fully integrated business chat, video conferencing, and task management. When Lotus Growth started working with Redbooth, the company had changed its domain name and branding. They needed a short-term strategy to get them through the transition, and a long-term strategy to help them grow in the right direction.

Solution:

We adopted our lean “build, measure, learn” framework to test small campaigns before scaling them. This allowed us to iterate quickly, scaling the campaigns that contributed the highest-quality leads.

Results:

During our relationship with Redbooth, we’ve increased trial sign-ups from paid channels by 10x. We helped them through the challenging transition from a project management tool to become a leader in the Unified Communication space.

Because we’re such a small team, having Lotus Growth as consulting team allows us to move quickly. We can be very agile and adapt to changes.

— Kim Wolf
Director of Marketing, Redbooth