The B2B marketing playbook has changed

 
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”53% of marketing leaders say that their department is perceived as a cost center within their organization."

2018 Pipeline Marketing Report

Marketing leaders have more brand-building, pipeline-driving resources than ever.

Marketing leaders have over 6,000 MarTech vendors to choose from.

 

But, marketing is responsible for driving significant pipeline.

Expectations for marketing are evolving rapidly.

 
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“On average, CMO’s have half tenure of CEOs”

Korn Ferry.

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“44% of marketing leaders are unsure about their marketing ROI”

2018 State of Pipeline Marketing Report

 

That means your team has a steep learning curve ahead of them.

Orchestrating your team around complex strategies, tactics, and technology to drive meaningful impact is harder than ever.


Transition your team from mid-aughts inbound marketing to modern demand generation

Success in marketing now demands more than just a great team, technology, and marketing budget. It demands orchestrated, coordinated initiatives to drive towards singular business targets.

Our proven methodology, DesignedDemand™ provides orchestrated marketing design, best practices and accountability to ensure that your marketing team, technology and campaigns are aligned and delivering maximum impact.


Lotus Growth Services

 

Revenue & Demand Generation

  • Demand Generation design

  • Training and best practices

  • Channel and campaign audits

Account-Based Marketing

  • ABM playbook creation

  • Orchestrated marketing

  • Multi-touch ABM play design

MarTech Advising & Evaluation

  • Technology evaluation

  • Technology implementation

  • Vendor management


Who We Are:

We’re a revenue-driven ABM, demand generation, and MarTech advisory firm specializing in scaling programs for B2B tech companies.

We apply our proven methodology to drive revenue and connect your marketing activities to business impact. As a partner and extension of your team, we’re as committed to top-level goals as you are.


What are clients are saying

I know that from that call everything is taken care of. We continually meet the goals through digital advertising and continue to be able to justify the spend and increase in order cases.

- Nicola Frazier Reed, VP Marketing, Spigit




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