We benchmark your marketing programs and technology, to help you better understand where your marketing budget is going, and discover what’s working, and what’s not. We take a deep dive into your reporting to shed light on the black-box elements of your marketing. We specialize in benchmarking the often out-of-control marketing spend and skyrocketing customer acquisition costs of technology companies. Deliverables: Benchmark reports.
Impact: Get clear on cost per opportunity and customer acquisition costs, understand your most and least successful channels and campaigns, campaign ROI.
Demand, ABM and GTM Strategy
We deliver actionable playbooks and strategy to right-size your go-to-market strategy around modern, efficient demand generation and ABM. We work cross-functionally to create the cultural change and buy-in necessary to shift your organization to an end-to-end account-based or demand marketing approach. Deliverables: Demand marketing and ABM playbook, technology and demand generation plans and strategy.
Impact: Increase your lead to opp rate, increase your deal size, decrease marketing spend, focus GTM teams around a defined strategy.
MarTech Evaluation and Implementation
With over 6,000 vendors to choose from, building an effective and efficient MarTech stack is more challenging than ever. The complexities of integrations can cause marketing teams to sync tremendous time, and resources into tech that delivers subpar results. In face, we find that 50% of MarTech is under-utilized. We partner with leading marketing technology providers to help you find optimal MarTech for your organization and objectives. Deliverables: MarTech stack recommendations, implementation, technology training and best practices.
Impact: Faster onboarding and more efficient technology spend.
We move clients from a mess of offer-based, ad hoc campaigns to an always-on, pipeline generating machine. We work with your teams to design, orchestrate and implement demand and account-based programs to drive towards opportunity creation and bookings.
Deliverables: Campaign orchestration, campaign and account-based measurement and reporting, iterative testing.
Impact: Drive down your CPOs and CAC, increase sales velocity, increase lead to opp conversion rates, right-size your marketing spend.
Training and best practices
Best practices aren’t scalable if they aren’t operationalized. Lotus Growth’s Demand Academy trains teams on modern demand generation and ABM best practices to move the team beyond top-of the-funnel reporting metrics to driving toward those that impact pipeline. And if you need help finding and evaluating top talent to build your team, we can help with that too.
Deliverables: Training sessions on modern B2B best practices, custom training decs, marketing playbooks
Impact: Increase your team's talent stack and skill set around modern B2B best practices.